Broadcasting

Function:

Revenue Planning, Expense Planning, Rolling Forecasts, Reporting

Products:

Workday Adaptive Planning

Business ChallengeChallenge

An online radio and podcast company with more than 60 million monthly active users, over 100,000 radio stations and more than 5.7 million podcasts wanted to monetize its massive audience and advertising inventory. It needed modern financial processes and systems to accurately manage and analyze data to support effective decision-making.
The media company’s current spreadsheet-based system made it difficult to analyze vendor performance data, nor could it easily to determine content and station profitability. They also had trouble maintaining accurate forecasts since the data needed to be aggregated from its ERP system, a data warehouse and from spreadsheets. The company had difficulty tracking KPIs that helped business stakeholders understand how actuals differed from plan.

Solution

Workday Adaptive Planning gives the media company real-time, continuously updated rolling forecasts that provide high-quality insights to enable data-driven decision-making. By integrating Workday Adaptive Planning with the company’s NetSuite ERP, they now have a simplified, accurate way to track and report on vendor expenses.

Results

Workday Adaptive Planning enables the Finance team at this media company to have more time for high-value analysis, providing key insights to grow the business.