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Why FP&A Needs a “Quarterback” Mindset Now

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Financial Planning and Analysis (FP&A) leaders have long aspired to be a strategic asset, but that change has been slow to happen—until now. In a GENCFO Talks session, FP&A experts discussed evolving business complexity and rapid technological shifts demand it’s time for FP&A to stop “standing on the sidelines” and claim their seat as strategic MVPs.

Overview

  • For decades, FP&A’s role as a strategic partner remained more a vision than a reality. So why is 2025 different? The answer, as Revelwood’s Dino Daddona and other panelists emphasized, lies in the intersection of mindset, skillset, and toolset. COVID, artificial intelligence (AI), and data democratization have brought FP&A to the forefront, challenging old routines and raising expectations for involvement in big-picture decisions.
  • The panel agreed that board-level adoption and flexible finance career paths are now essential. CFOs increasingly come from FP&A backgrounds because businesses need finance leaders who can “see around corners” and anticipate and shape business strategy, not just report on outcomes.
  • Technology serves as the bridge, not the endgame. Advanced tools and automation free up capacity, but the shift to a “quarterback” role depends just as much on curiosity, storytelling, and business acumen as technical prowess.

Panel Wisdom
“If you have a best-in-class FP&A team, your company performs better” was a recurring theme—underscoring that FP&A is no longer just about the numbers but about influencing outcomes and coaching the business to success.

Want to hear real-life stories and practical solutions from Dino Daddona and top industry experts, including The FP&A Guy Paul Barnhurst, Barry Payne, Regional VP, Americas at AICPA, and Christopher Argent, Founder and MD of GENCFO? Watch the full GENCFO Talks webinar replay to see how FP&A can truly become a strategic MVP.

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Meet Chris Argent of GENCFO: Challenging the Status Quo

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Revelwood has recently partnered with GENCFO, as part of the GENCFO Community’s launch in the U.S. Chris Argent, founder of GENCFO.

What personally excites you about the accountancy profession right now and/or in the years ahead? 

Traditional norms are our biggest risk. That is a huge opportunity. The future of work doesn’t exclude finance, so embrace it. Ideas, issues, improvements, the lot.

What ‘soft skills’ will accountants need to develop to navigate some of the technological challenges the profession faces?

I feel agility is the real multiplier. Our ability to proactively change to the business needs. That isn’t about soft skills, as finance business partnering has largely failed, it’s about a new way of working, managing ideas, issues, and improvements. Being business geeks, not accountants.

Why the expansion into the US?

Whether you are in the U.K. or the U.S., both countries are directing the disruption, and it’s not all about the numbers. Tech is impacting our capability in real time, and GENCFO is leading the conversation and helping leaders build the future of finance.

What’s the one thing that finance professionals in our country should know about you?

The GENCFO Community is all about challenging the status quo! Traditional norms are our biggest risk. Agility is the real multiplier. We bring great people together for thought leadership, connection and a bit of therapy!     

What is a GENCFO Talk, and why is it different to a standard webinar?

GENCFO Talks are produced with the community in mind, not a sales pitch or a product demo. We bring together the hottest topics and practitioners who are making change. We champion the changemakers. 

What can the audience expect from the upcoming webinar on September 24th?

The role revolution will not be televised, but it may be on the next GENCFO Talk! We will dig into the topic from ideas to issues and improvements to solutions. We will include the audience and provide real insights. If you’re ready, we’re with you! 

Learn more about the upcoming GENCFO Talk – “Put me in, Coach! How FP&A Can Get Off the Bench and Become a Strategic MVP!”

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