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IDC MarketScape

Workday Named a Leader in IDC MarketScape Report for MidMarket Organizations

August 14, 2025 by Revelwood

Our partner, Workday, has been named a Leader in the IDC MarketScape: Worldwide Enterprise Planning, Budgeting, and Forecasting Applications for Midmarket Organizations 2024 Vendor Assessment, which was issued in late 2024.

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The IDC study assessed vendors in the worldwide enterprise planning, budgeting and forecasting applications that focus on midmarket organizations. The evaluation is based on a “comprehensive and rigorous framework that assesses each vendor relative to the criteria and to one another.

Vendor requirements to be included in this report included:

  • Have 50% of its enterprise planning, budgeting and forecasting applications revenue from the midmarket segment.
  • Have business operations in two or more regions worldwide.
  • Have market presence and momentum based on IDC inquiry volume.

Download this report to learn why:

  • The latest functionality being added to enterprise planning, budgeting and forecasting applications is AI-/ML- and generative AI (GenAI)-based functionality.
  • Applications continue to be enriched with improvements in collaboration and collective intelligence capabilities
  • Market uncertainty and volatility have increased demand for more robust what-if or scenario planning and analysis capabilities.

Key Highlights on Workday:

Workday is in the Leaders category for this IDC MarketScape for its Workday Adaptive Planning offering.  The report cites Workday’s strengths as:

  • Workday Adaptive Planning is user-friendly for both data modelers and business users.
  • There is a strong ecosystem of implementation partners (like us!).
  • The software is feature-rich, with extensive planning, analytics and data management functionality.

Download your copy of the study today.

Home » IDC MarketScape

Filed Under: News & Events Tagged With: IDC MarketScape, Planning & Forecasting, Workday, Workday Adaptive Planning

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