Net Promoter Score and Customer Outcomes
We’ve worked with hundreds of companies who primarily measure their customer relationships with one metric: Net Promoter Score (NPS). NPS measures customer experience and predicts business growth by asking one simple question: how likely are you to recommend the company's product or service?…
January 15, 2018
New Research: Cognitive Computing will be a Game-Changer for Marketing
Marketing leaders—those outperforming their peers—recognize that cognitive computing and artificial intelligence technologies are game-changers for marketing. The IBM Institute for Business Value recently conducted a study examining how likely Chief Marketing Officers (CMOs) and heads of sales are to embrace cognitive computing.…
October 19, 2017
Pull a Rabbit Out of Your Hat – Or at Least Pull Insight from Your Data
Nearly every company we work with has some amount of unstructured or text-based data that they collect from their customers and operations. Data from surveys, notes typed into CRM systems, emails, and more – all these unstructured text data sources can be…
August 1, 2017
Predictive Analytics in Insurance
While we’re primarily known for our expertise in financial performance management and IBM Cognos TM1 and now IBM Planning Analytics, we’ve been growing an elite practice for predictive and advanced analytics for a few years now. In fact, at the IBM World…
June 1, 2017
Top 5 Tips for a Successful Predictive Analytics Project
Predictive analytics holds the promise of making your organization smarter, more nimble, more competitive, and ultimately, more profitable. But in between deciding predictive analytics can help your organization achieve any one (or several) of these objectives, and realizing these results, there are…
April 12, 2017
How to Avoid Five Potential Pitfalls of Analytics Projects
The promises of analytics are many: business insights, competitive advantage, increased profits, and more. In some cases it may even seem like the opportunities delivered by analytics are nearly endless. So how could one possibly fail with analytics? Sadly, as Meta S.…
March 14, 2017
What the Heck is Cognitive Computing?
I’m often asked to define cognitive computing. Honestly, it’s not always easy to define. So first, let’s step back and take a look at the overall analytics landscape. Within analytics, you have descriptive, predictive, and prescriptive analytics. Descriptive analytics summarizes what happened.…
September 26, 2016
The Power of Decisions: Analytical Decision Management
A great way to explain the analytics maturity and value curve is to use the idea of descriptive, predictive, and prescriptive analytics. Analytics consultants and thought leaders love to frame the field in these terms, if for no other reason than to…
December 7, 2015
Top 5 Questions Answered from IBM Customers on Predictive Analytics
I recently presented the Predictive Customer Intelligence solution from IBM to a group of executives at the Memorial Golf Tournament in Dublin, Ohio. The audience spanned the retail, insurance and banking industries and all had one common challenge: how can we "do…