Finance leaders and FP&A professionals are invited to “Put Me In, Coach! – How FP&A Can Get off the Bench and Become a Strategic MVP” on September 24, 2025 at 1pm ET. This one-hour session will examine how Financial Planning & Analysis teams can move beyond reporting and budgeting to play a more active role in shaping business strategy.
Hosted by Chris Argent, founder of GENCFO, the session will highlight the shift finance needs to make. In today’s fast-paced business environment, Financial Planning & Analysis (FP&A) and accounting teams must do more than report results. They must lead the strategy.
A recent stat sets the stage: 61 percent of FP&A teams report moderate or significant challenges with reliable, accessible data. The obstacle isn’t technology or skills alone—it’s how teams work. The panel will dig into the mindset, skillset and toolset required to break down silos, share accountability and elevate finance’s identity from number cruncher to strategic leader
The All-Star Lineup
Chris will be joined by an all-star lineup of FP&A thought leaders.
Paul Barnhurst — The FP&A Guy
Founder of The FP&A Guy, Paul brings more than 12 years of cross-industry finance experience, from government and travel services to cybersecurity and e-commerce. With degrees in business and information management, he blends math and communication to help finance professionals influence decisions. Through his consulting, training programs and popular FP&A Today podcast, he makes complex financial topics engaging and practical—arming FP&A teams with the business acumen and storytelling skills needed to drive strategy.
Barry Payne — AICPA & CIMA Finance Futurist
As Director of External Relations, Management Accounting at AICPA & CIMA, Barry connects CFOs and finance leaders to the profession’s evolving future. He champions a “mindset, skillset, toolset” model, encouraging finance teams to move from scorekeepers to strategic co-pilots. Through initiatives like the Reshaping Finance podcast and the Future of Finance program, he explores how clean data, AI and modern platforms can help FP&A become indispensable business partners.
Dino Daddona — Revelwood’s Transformation Leader
Vice president of sales for the Americas at Revelwood, Dino focuses on enabling finance teams to work smarter with the right tools.
Whether you’re a CFO, FP&A leader or a team member in accounting , this talk offers practical steps to help your team become the CFO’s most valuable player. You’ll leave with a clear playbook to combine data, technology and human insight for faster, smarter decision-making.
