The Customer Insights’ Imperative for CMOs
“The most critical capability of the CMO is to have a profound, deep understanding of customers and their needs and know how to engage and serve them. This of course involves knowledge of data and analytics. – Jamie Moldafsky, CMO, Wells Fargo,…
June 7, 2018
How will Artificial Intelligence Impact your Industry?
Corporate investment in artificial intelligence (AI) is predicted to triple in 2017, becoming a $100 billion market by 2025. Last year alone saw $5 billion in machine learning venture investment. In a recent survey, 30% of respondents predicted that AI will be the biggest disruptor to…
August 1, 2017
Embracing Cognitive Computing
The era of cognitive computing is here. The biggest proof came during the recent IBM World of Watson conference. More than 17,000 people came together to learn about how cognitive computing is being used—today—in organizations across the world. In a nutshell, cognitive…
November 28, 2016
What the Heck is Cognitive Computing?
I’m often asked to define cognitive computing. Honestly, it’s not always easy to define. So first, let’s step back and take a look at the overall analytics landscape. Within analytics, you have descriptive, predictive, and prescriptive analytics. Descriptive analytics summarizes what happened.…
September 26, 2016
What to Look Forward to at IBM World of Watson
I’ve attended the conference that’s now IBM World of Watson for the past six or seven years. While each year brought something new and exciting, I believe this year will be a watershed year where a critical mass of companies begin their…