The Customer Insights’ Imperative for CMOs
“The most critical capability of the CMO is to have a profound, deep understanding of customers and their needs and know how to engage and serve them. This of course involves knowledge of data and analytics. – Jamie Moldafsky, CMO, Wells Fargo,…
June 7, 2018
Online Retailers: Don’t Lose Out on Impulse Purchases
Impulse purchases account for a large amount of revenue that retailers can't afford to miss out on. In fact, impulse buying accounts for nearly 80% of purchases. Impulse buying is when a shopper purchases something that was not originally on their shopping…
May 29, 2018
Net Promoter Score and Customer Outcomes
We’ve worked with hundreds of companies who primarily measure their customer relationships with one metric: Net Promoter Score (NPS). NPS measures customer experience and predicts business growth by asking one simple question: how likely are you to recommend the company's product or service?…
January 15, 2018
Using Customer Analytics to Solve Critical Business Challenges
The Wharton Customer Analytics Initiative (in which we participate) defines customer analytics as “the collection, management, analysis and strategic leverage of a firm’s granular data about the behavior(s) of its customers … Customer analytics can be characterized as behavioral, longitudinal, inherently granular,…
August 24, 2017
Revelwood Named Ingram Micro IBM Analytics Growth Partner of the Year
Business travel can sometimes be more obligation than enjoyment. There’s always the chance of flight delays and other transportation snafus, long days, and often, the expectation of keeping up with your day job while being out of the office for work. But…
August 1, 2017
Why Banks Need Predictive Analytics to Engage Customers
According to Moorad Choudhry, author of The Principles of Banking, “Banks are going to win business by engaging their customers.” But to engage customers, banks first must know which customers to engage, where and how to engage them, and what offers to…
May 10, 2017
Revelwood Named IBM Customer Analytics Partner of the Year
I’m delighted to share that at the recent IBM World of Watson 2016 conference with over 17,000 attendees, Revelwood was named the recipient of IBM’s Worldwide Customer Analytics Business Partner of the Year award. It’s the first time ever that IBM has…