The Customer Insights’ Imperative for CMOs
“The most critical capability of the CMO is to have a profound, deep understanding of customers and their needs and know how to engage and serve them. This of course involves knowledge of data and analytics. – Jamie Moldafsky, CMO, Wells Fargo,…
June 7, 2018
Online Retailers: Don’t Lose Out on Impulse Purchases
Impulse purchases account for a large amount of revenue that retailers can't afford to miss out on. In fact, impulse buying accounts for nearly 80% of purchases. Impulse buying is when a shopper purchases something that was not originally on their shopping…
May 29, 2018
Net Promoter Score and Customer Outcomes
We’ve worked with hundreds of companies who primarily measure their customer relationships with one metric: Net Promoter Score (NPS). NPS measures customer experience and predicts business growth by asking one simple question: how likely are you to recommend the company's product or service?…
January 15, 2018
Turn Forecasting into a Competitive Advantage
Have you thought about how to turn financial forecasting into a competitive advantage? In today’s disruptive, high-stakes economy, maximizing any and every competitive advantage can mean the difference between just surviving versus thriving. And if you did turn your standard forecasting activities…
January 2, 2018
Cognitive Computing Adopters are More Profitable & Innovative than Their Peers
According to a report from the IBM Institute for Business Value, 89% of cognitive computing adopters are more profitable and more innovative than their industry peers. That’s an incredibly strong argument for embracing – or if you are not yet ready, exploring…
November 8, 2017
New Research: Cognitive Computing will be a Game-Changer for Marketing
Marketing leaders—those outperforming their peers—recognize that cognitive computing and artificial intelligence technologies are game-changers for marketing. The IBM Institute for Business Value recently conducted a study examining how likely Chief Marketing Officers (CMOs) and heads of sales are to embrace cognitive computing.…
October 19, 2017
Using Customer Analytics to Solve Critical Business Challenges
The Wharton Customer Analytics Initiative (in which we participate) defines customer analytics as “the collection, management, analysis and strategic leverage of a firm’s granular data about the behavior(s) of its customers … Customer analytics can be characterized as behavioral, longitudinal, inherently granular,…
August 24, 2017
Revelwood Named Ingram Micro IBM Analytics Growth Partner of the Year
Business travel can sometimes be more obligation than enjoyment. There’s always the chance of flight delays and other transportation snafus, long days, and often, the expectation of keeping up with your day job while being out of the office for work. But…
August 1, 2017
Predictive Analytics in Insurance
While we’re primarily known for our expertise in financial performance management and IBM Cognos TM1 and now IBM Planning Analytics, we’ve been growing an elite practice for predictive and advanced analytics for a few years now. In fact, at the IBM World…