The Customer Insights’ Imperative for CMOs
“The most critical capability of the CMO is to have a profound, deep understanding of customers and their needs and know how to engage and serve them. This of course involves knowledge of data and analytics. – Jamie Moldafsky, CMO, Wells Fargo,…
June 7, 2018
Online Retailers: Don’t Lose Out on Impulse Purchases
Impulse purchasing accounts for a lot of revenue. According to a survey by CreditCards.com: 5 in 6 Americans say they have made impulse buys84% of poll respondents say they’ve made an impulse purchase at some time1/3 of consumers who make more than…
May 29, 2018
Net Promoter Score and Customer Outcomes
We’ve worked with hundreds of companies who primarily measure their customer relationships with one metric: Net Promoter Score (NPS). NPS measures customer experience and predicts business growth by asking one simple question: how likely are you to recommend the company's product or service?…
January 15, 2018
Turn Forecasting into a Competitive Advantage
Have you thought about how to turn financial forecasting into a competitive advantage? In today’s disruptive, high-stakes economy, maximizing any and every competitive advantage can mean the difference between just surviving versus thriving. And if you did turn your standard forecasting activities…
January 2, 2018
Cognitive Computing Adopters are More Profitable & Innovative than Their Peers
According to a report from the IBM Institute for Business Value, 89% of cognitive computing adopters are more profitable and more innovative than their industry peers. That’s an incredibly strong argument for embracing – or if you are not yet ready, exploring…
November 8, 2017
New Research: Cognitive Computing will be a Game-Changer for Marketing
Marketing leaders—those outperforming their peers—recognize that cognitive computing and artificial intelligence technologies are game-changers for marketing. The IBM Institute for Business Value recently conducted a study examining how likely Chief Marketing Officers (CMOs) and heads of sales are to embrace cognitive computing.…
October 19, 2017
Revelwood Named Ingram Micro IBM Analytics Growth Partner of the Year
Business travel can sometimes be more obligation than enjoyment. There’s always the chance of flight delays and other transportation snafus, long days, and often, the expectation of keeping up with your day job while being out of the office for work. But…
August 1, 2017
Predictive Analytics in Insurance
While we’re primarily known for our expertise in financial performance management and IBM Cognos TM1 and now IBM Planning Analytics, we’ve been growing an elite practice for predictive and advanced analytics for a few years now. In fact, at the IBM World…
June 1, 2017
Gartner Magic Quadrant for Data Science Platforms
Gartner recently issued its Magic Quadrant for Data Science Platforms, formerly the Magi Quadrant for Advanced Analytics. Gartner defines a data science platform as “a cohesive software application that offers a mixture of basic building blocks essential for creating all kinds of…